The Occidental Arts & Ecology Center (OAEC) is an 80-acre research, demonstration, education, advocacy and community-organizing center in Sonoma County, California that develops strategies for regional-scale community resilience and the restoration of biological and cultural diversity. Founded in 1994, the Center has developed a remarkably diverse yet interrelated suite of projects and partnerships that address the urgent crises of our time through permaculture design, biointensive horticulture, restoration ecology, strategic organizing methods and democratic self-governance.
Every project has a unique back-story. OAEC presented three distinct challenges. First, because of the organization’s consensus decision-making process, 1stWave was called on to facilitate design and branding decision-making amongst multiple stakeholders. Secondly, OAEC’s diverse programs, partners, projects and events had been added to their old site in a piecemeal fashion, so 1stWave spent a great deal of time synthesizing these elements into an easy-to-browse site navigation with calls to action to lead to other content. Third, OAEC wanted their in-house Communications Director to be an integral collaborator in the site development process. Unlike many other design agencies that have a reputation for a “my way or the highway” approach to collaboration, 1stWave seamlessly incorporated OAEC staff into the creative development process.
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